Kristian Sumners | Award-Winning Creative Director

Kristian is a fully grown up Creative Director

Seasoned thinking/Tastier freelance

Top quality creative work
Middle aged wisdom
Lower introductory rates

Put a world of experience to work for you. Kristian has succeeded in six different countries, won Cannes Lions and One Show Pencils, won major new business everywhere and created some of the most famous pharma ads in recent years.

I’m an award winning, creative problem solver with 30 years experience but don’t hold that against me. I create cross-media ideas by myself with a minimum of ego and a maximum of impact. I can drive multi-disciplinary creative teams if you want me to, and inspire clients to feel really good about themselves. I help make consumer insights mean everything for famous brands everywhere.

Contact Kristian

FEATURED CAMPAIGNS

Creative excellence guaranteed

Cialis gives you 36hrs to play with

Using every tool imaginable to make success more possible for patients

Everyone did, wouldn't you?

South Africa was ready to celebrate individuality

People loved long form videos that celebrated school teachers

By leveraging every campaign they’ve made

Crohn's and UC entered the culture.

People in Dubai had the lid on too tight.

Boosting recycling is worth singing about

The energy drink that works for you

Be a step ahead of schizophrenia

What about your age in ad years

That’s me all over.

I’ve lived and worked in NYC, London, Dubai, Toronto, Cape Town, Paris, Tokyo and more. One universal insight: People crave being understood.

It’s a career.
(Incidentally, I’m not that old)

Executive CD
Brought in to win the TEVA account. Sold in and produced the agency's first ever conceptual campaign. Led the team refocusing the 25-strong Creative Dept to work seamlessly with digital.

BOUNDLESS/WOVEN Texas

Clients: New business team, UZEDY, Weltruza, ANDA
Multimedia: TV, OLV, social, dot com, CRM

2024-

SVP Creative Director
Creative lead on the network's biggest account. Built the "gold standard" of Patient Support Programs. Launched products internationally. Launched first major comments-enabled black box drug social page.

Saatchi and Saatchi Wellness

Clients: HUMIRA, SKYRIZI, RINVOQ, CIALIS, BOTOX CM
Multimedia: TV, OLV, social, dot com, CRM, mailers

2017-24

Chief Creative Director
M5 are Canada's biggest independent agency network. We won half a dozen major new business wins. I restructured the 30-strong creative team across 5 markets. Won the agency's first ever creative awards.

M5 Communications Canada

Clients: Janeway Children's Hospital, Mental Health Awareness, Teachers Union Mutlimedia: TV, OOH, social

2011-17

CEO
Ran my own shop in NYC working for agencies and clients direct in Middle East and Europe

BLINK ADVERTISING WORLDWIDE

Clients: JWT, Y&R, Euro SCG, BBH, Hothouse Geneva, Sticky Content UK, OME UK

2006-11

Chief Creative Officer and Founder
My partners and I opened TBWA's first agency in Dubai. And then started up new TBWA offices in Abu Dhabi, Qatar, Kuwait, Oman, Saudi Arabia. Egypt, Jordan, Morocco.

TBWA/RAAD Middle East

Clients: Emirates Airlines, Nissan, Virgin, Pizzeria Uno, Nivea

2000-06

Creative Director TBWA South Africa
Clients: Levi's Strauss, Virgin, Adidas

TBWA DUBAI

2000-2005

Snr Writer Brann Direct Marketing
Clients: Barclays, RSPCA, Standard Chartered

TBWA/SOUTH
Africa

!995-2000

Education: University College Swansea
and King Edward VI Grammar School Chelmsford United Kingdom

Certificate

2021

Awards: A couple of Cannes Lions, a couple of One Show Pencils, several ICE Awards (Atlantic Canada), several New York Festivals medals