Everyone had heard of VIAGRA but no-one knew Cialis when it launched OTC in the UK 2023. We focused on Cialis’ 36hr window compared to the infamous blue pill’s measly 6hrs. Using budget stretching 20secs TV spots, graphic social and a retail dot com, Cialis arrived via Boot’s the UK’s largest pharmacy chain. Won European launch of the year 2023 at the European OTC awards. Imagine all the money our users saved by staying home instead of going out to have fun.
