This blockbuster brand was a wonder drug that helped millions of people find relief from several horrible diseases. The thing is, it only worked if patients stayed on medication. We built the industry’s most comprehensive patient support program giving patients one on one access to Nurse Ambassadors, Insurance Experts and a host of other useful bespoke services. We connected to our audience  via Digital, CRM, TV, OLV, dot coms. I rant relationship with the client for 5 years and headed up a team of 35 creatives.

Welcome mailers got the patient started.

Mobile Symptoms Trackers helped keep our people on course.

Self injecting diaries helped patients avoid medication vacations.

Here's a video that gives you the full picture.