Wear your pajamas for sick kids

Everyone did, wouldn't you?
©2025
Client:
Janeway

The Janeway is the only Children’s Hospital in Newfoundland Canada. We proposed that supporting The Janeway is be a form of. “insurance” in case your own kid’s needed to go there. We needed an idea that ignite the whole Province and make it easy to participate in raising funds.

Janeway kid's couldn't change out of their pajamas so e made that the heart of the campaign. We created Pajamarama: a day where you wore your PJs to work to raise donations. Campaign has raised over C$5million to date. Won M5’s first creative award ever at Atlantic Canada's Ice Awards.

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