Making the most aired spot in Abbvie’s history

By leveraging every campaign they’ve made

Client:

CITRATE-FREE

Client requested a low budget video to launch a new variant for HUMIRA. Somehow our proposal grew into the most aired TV commercial in the client’s history. Beloved by audiences and anyone else who had to watch it.

The idea: our patients inspire us. The execution: Lets not let all those beautiful TV spots for HUMIRA go to waste. The production team were pulling their hair out at all the new approvals they had to get. But the launch of Citrate-free was worth it.

We drew the best of the best shots from all the indications.

Which meant the TV spot became a kind of HUMIRA greatest hits.

And made a genuine emotional connection with our audience.

SHOCK

Seasoned creatives make tastier work

SHOCK

When you understand innovation you know how to bring it.

SHOCK

Peace of mind because you know the job is going to be done well.

Our Work

A bold digital experience built for the modern fan. We designed a fast, media-rich platform that delivers live updates, exclusive content, and behind-the-scenes access, all wrapped in a UI that feels just as electric as game day.

At OFF THE GRID Agency, we're a small but mighty team driven by a passion for bold, disruptive creativity. Founded by Alexis Turner and Riley Moore, we specialize in crafting original digital experiences that stand out from the crowd.

We reject the ordinary, embrace the unexpected, and deliver fresh perspectives that leave a lasting impression.