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The Janeway is the only Children’s Hospital in the Canadian Province of Newfoundland. Supporting the Janeway would be a form of. “insurance” in case their own kid’s might need to go there.
We made kid’s pajamas the heart of the campaign. And created Pajamarama: a day where you wore your PJs to work to raise donations. Campaign has raised over C$5million to date. Won M5’s first ever creative award ever.