Pharma ads needn't feel like pharma ads
image-asset.jpg

Made AbbVie's most successful campaign ever out of nothing

The brief said to come up with a low budget video to launch a new variant for our client’s biggest drug. Our solution became the most aired TV commercial in the client’s history.

'To see what is in front of one's nose needs a constant struggle.' said George Orwell. We combined all of this clients existing spots in one. An obvious idea when you've come up with it .