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This blockbuster immunology brand was a wonder drug that helped millions of people find relief from several horrible diseases. The thing is, it only worked if patients stayed on medication. We built the industry’s most comprehensive patient support program giving patients one on one access to Nurse Ambassadors, Insurance Experts and a host of other useful bespoke services. We connected to our audience via Digital, CRM, TV, OLV, dot coms. For DTC and HCP.