Pharma ads needn't feel like pharma ads
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We've all had that one great teacher

School teachers of Newfoundland were being taken for granted. We chose to dramatize how they made a difference every day and reunited former pupils with their favorite educators. Keep a Kleenex handy.

A UGC campaign gave people the chance to post a thank you message to their very own special teacher. Mutliple winner at Canada’s Ice Awards.  http://teacherschangelives.ca